I am a fan of Irina! I had the fortunate opportunity to work with her in creating a new logo, slogan and several marketing tools for our 16 year-old non-profit feminist bookstore. At a time we had just moved into a new neighborhood, undergone a significant leadership transition, and rethinking our strategic purpose. Several sessions with Irina culminated into magic! During our time together, Irina carefully listened as I recounted the long and rich history of the organization, the communities we served, and the vision driving our current goals. She skillfully put that narrative into a marketing plan that was thoughtful, innovative, and reflective of our values and needs. Everyone was happy! Irina is highly skilled at the delicate balance between listening to the explicit needs of an organization, observing the more subtle character and personality of a vision, and providing the much-needed expertise to bridge the two. She is attentive, smart, creative and amazing to work with. Everyone needs an Irina!
Amara Pérez, former Program Director, In Other Words Bookstore